The Court of Public Opinion

Do Lawyers Now Need to Master Digital Intelligence?

TikTok and Netflix taught me more about the court of public opinion than all the books sitting on my shelves collecting dust.

Watching these high-profile trials, I realized something: credibility is a performance, and sometimes how you’re seen matters just as much as what actually happened.

To be a good lawyer today, it seems you also have to be tuned in:

to the latest trends,

to what the audience thinks is cool,

to what will land on TikTok or make a Netflix clip go viral.

Strategy isn’t just about statutes and evidence anymore – it’s about understanding perception, timing, and culture while using all of it to guide how the story is seen.

I’m sorry to break it to you, but the most brain‑rotted Gen Z is about to become your greatest asset.